Billionaire Investor Hits Out at Disney Woke Activism After String of Box Office Flops

 

“People Go to Watch a Movie to Be Entertained, Not to Get a Message” - Nelson Peltz

Billionaire investor Peltz, whose stake in the Disney Corporation is worth an estimated $3.5 billion has declared war on Disney Corp. top management's woke agenda that has turned the company's output from hugely popular but intellectually retarded money spinners into expensive, boring, self - righteous flops. He has hit out at the entertainment giant over the use of all-black and all-female casts which they claim is done in the interests of diversity and inclusivity.

Peltz sided with accusations that the Hollywood behemoth has become too woke. He said: “People go to watch a movie or a show to be entertained. They don’t go to get a message,” and took issue with recent releases The Marvels and Black Panther, which portray female and black superheroes respectively.

In an interview with the Financial Times, the tycoon said: “Why do I have to have a Marvel that’s all women? Not that I have anything against women, but why do I have to do that? Why can’t I have Marvels that are both? Why do I need an all-black cast?” 

Disney’s recent push into racially divisive casting is a resultv of efforts by the US company to balance its output after decades of films starring mostly white and male characters and actors, but the policy has fuelled criticism that Disney is focusing on political activism at the expense of attracting audiences.

After years of delivering blockbusters, Disney’s film studios, which include Marvel, Pixar and Lucasfilm, have suffered a string of disappointing box office openings.

Peltz certainly has a point, it is obvious from internet comment threads that many people struggle to understand how all black or all female casts are diverse. If the idea is to equate casts with current demographic proportions it will be difficult to make films unless based on stories about today.

In the UK the Asian proportion far exceeds black while both were insignificant until recently. Now, judged by the racial makeup of UK television and film casts the UK must be at least 50% non European but any film or TV drama set in the UK more than 20 years ago cannot accurately reflect demographics without falling foul of the Politically Correct Thought Police.

We The Punters do not want films and TV shows that are a factual representation of life. And drama was never about factual reporting of events, we pays our money and we takes our choice which is to see good stories, convincingly acted so we can suspend disbelief, with a satisfactory outcome. Don't tell the woke brigade this, they often prove they do not possess sufficient imagination to distinguish fact from fiction.

Disney are not the only company in entertainment media to adopt this crazy self-defeating agenda. What is difficult to understand is why corporations do this to themselves given that they can see very clearly by looking at the bottom line the damage it is doing and could even refer to the fate of other corporations who have attempted to serve the woke agenda rather than the tastes of paying customers. As a result of their follies the phrase 'Get woke, go broke,' has entered the language. 

 

Perhaps the policy is more subtle that it is given credit for, and the real purpose is to provide a  distraction from the decline of the western powers and the shift of geopolitical influence from west to ease, along with the effects of deindustrialisation  and the financial instability that go with political mismanagement. If that is the case it is not happening, but the woke mindset cannot change direction. The reasoning goes that if a product promoting woke ideology flops it can only be because the message was not delivered strongly enough. Next time there must be less entertainment and more preaching

 

What will happen next as western societies become increasingly fragmented, tribal and violent as a result of all this misguided propaganda?

 

There is a scene in The Lady From Shanghai in which Orson Welles tells Rita Hayworth about the shark feeding frenzy. Intitaially sharks might be drawn to a kill by blood and then they bite at the carcass and release more blood and more sharks arrive and as the kill is devoured, driven crazy by all the blood in the water they start biting at each other. In the end they are so crazed and ravenous that they bite at their own stomachs until they bleed out. This is the sort of madness that we are facing.

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