More 'Save the Planet bollocks from the Science wankers.
We have become desensitised to seeing the shocking images of black lungs and rotting teeth cigarette packets, they were intended designed to put smokers off the unhealthy habit but in fact it is punitive taxes that reduced the prevelance of tobacco smoking in European aduts.
Even though the scare tactics were not 100% effective they did enough to encourage those control freaks we must call scientists, to suggest that that slapping similar stickers on packs of meat in supermarkets could help to shame buyers into accepting a diet of mashed bugs and plant based gunge like Quorn and Tofu.
The stickers being proposed could include images of animals looking scared, accompanied by messages such as: 'Animals suffer when you eat meat.' They could also include images of decimated forests with the words: 'The Amazon rainforest is destroyed when you eat meat.' A study from Delft University of Technology in the Netherlands, where, as we reported last year, the authoritarian government is proposing to force many of the nation's farmers out of business in order to meet the EU's insane targets for reducing industrial emissions, found that consumers were less inclined to buy products featuring the labels.
'Meat-shaming messages trigger shame but also other negative emotions that translate into reduced purchase intentions,' the authors wrote.
The question is will consumers buy plant based meat substitutes instead or will they simply find a traditional butcher who will serve their meat and meat products in a plain plastic wrapper?
A Traditional Butcher's stall in a British marketThe
A study from Delft University of Technology in the Netherlands found that consumers were less inclined to buy products featuring the labels.
'Meat-shaming messages trigger shame but also other negative emotions that translate into reduced purchase intentions,' the authors wrote.
The stickers could include images of animals, accompanied by messages such as 'animals suffer when you eat meat', or images of decimated forests reading, 'the Amazon rainforest is destroyed when you eat meat'
The research team carried out three experiments using 'meat-shaming messages' to try to make consumers 'experience negative emotions and ultimately change their behaviour'.
The first experiment involved showing 161 volunteers one of two images of a packet of chicken breasts, one of which had a warning sticker.
This sticker had a photo of two battery chickens behind the bars of a cage, accompanied by the message 'eating meat makes animals suffer'.
Participants were then asked how likely they would be to buy the product, their emotional response, whether it would impact their future buying habits and how often they ate meat.
The results revealed that the warning label made consumers less inclined to purchase the chicken breasts, and even motivated them to eat less meat in the future.
In the second study, 483 volunteers were again shown packets of meat with one of six different meat-shaming labels.
Again, each had an image and message -two related to animal welfare, two related to environmental damage and two health-related.
One of each was accompanied by a 'personal' message - for example, 'By eating meat, you destroy the Amazon rainforest!' - while the other one had an 'informational' one - like 'Eating meat destroys the Amazon rainforest!'
One wonders how randomly the people selected for these very small samples were selected. It is surely the case that people not in any way sympathetic to vegan or green politics would be aware of the tactics these highly politicised campaigners use, and we also know after the fisascos of COVID and global warming that the words 'scientific' and 'integrity' should never appear next to each other.
'Our analyses show that adding a sticker to a meat package, warning potential customers about the negative consequences of their purchase, may be an effective way to influence buyers' behavior.'
For their study, published in Food Quality and Preference, researchers wanted to see if a 'confrontational approach' would have any impact on meat buying habits.
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